Daniel Schmälzle

Industry experience

Daniel Schmälzle is a motivated doer in retail: For over 25 years now, he has been passionately engaged in retail, in the textile industry and in IT.


Stations in retail and in the textile industry, among other as area manager at dm drogerie markt, as a consultant for dm, HUGO BOSS, Wolf Lingerie, Breuninger, ESPRIT, Tally Weijl, Adler, KNV, and others.

Project management style

His radically efficient project management style with heart and soul has evolved in projects such as OC PGM Manager, OC Project Manager PLM, POS evaluation, E-Commerce Insourcing and in his many years of management experience.

Daniel Schmälzle’s passion for coaching has evolved in the development of a corporate culture at dm drogerie markt, in his training as systemic consultant and project manager coaching in E-Commerce, PLM projects and in CIO sparring.